Intake Breathing
Intake sells subscription nasal dilators that can help athletes and even people with chronic illnesses to breathe better.
Problem
Challenge #1
Despite having their own branding, Intake did not have their own clientele and a rabid following.
Challenge #2
Intake did not have a clear audience which led them to message an audience that was highly competitive and niche so they were struggling to make sales.
The company wanted to portray themselves as a sports brand which was not very effective since there
already other bigger brands in the market that are doing the same thing.
Challenge #3
Intake did not have a consistent marketing style.
They were paying $50 to $100 a day for their ads but they still struggled to get sales and to get returns from their ad spend.
Intake did not have a clear audience which led them to message an audience that was highly competitive and niche so they were struggling to make sales.
The company wanted to portray themselves as a sports brand which was not very effective since there
already other bigger brands in the market that are doing the same thing.
Challenge #4
Their product page was confusing which further discouraged their target consumers from buying from them.
Challenge #5
Because of not having a strong presence in the market … Intake did not get new subscriptions and they had low conversion rates.
Strategy
Spark Social redesigned their landing pages to make it easily comprehensible by their target consumers and to improve their conversions.
Before
After
Spark Social also saw that most of the consumers purchasing Intake’s products are older people with chronic illnesses – something that Intake did not consider before.
Results
Intake increased their ad spend by 2x to 3x.
They also had to purchase more inventory – which shows that the marketing strategy employed by Spark Social for them is working.